White Papers
2017
Architecture and Social Media
- Where: DMG White Papers | Autumn | 2017
- Abstract
This research studies the Twitter activity of eight of the biggest architecture companies in the United States by collecting a substantial portion of the tweets each has posted over the lifespan of its Twitter account and measuring two types of interactivity in each tweet---interpersonal interactivity (via hashtags, retweets and mentions) and machine interactivity (via hyperlinks). It then draws insights about each firm`s success in building awareness and increasing influence by determining the number of times people who post tweets about architecture, mention each of the firms on Twitter. Subsequently, the study investigates the relationship between the level of attention each firm receives on Twitter and three selected properties of their tweets: 1- interpersonal interactivity. 2- Machine interactivity 3- content of the tweets. - Author: Arash Naderpour
- Document: Link
- Related Project: Related Projects